Google is eliminating more than 100 scam ads each second for breaching its policies and soon will put a verification program into practice to further discard bad players from its platform.
Following the report by The Wall Street Journal that scammers were buying search advertisements and “camouflaging as certified service agents for firms such as Apple,” the search giant stated it is taking measures against such con actors.
Google’s Director for Global Product Policy, David Graff, said, “Just in the previous year itself, we removed over 3.2 Billion advertisements that breached our advertising policies—that is over 100 bad advertisements for every second. We are taking one more action. We have observed an increase in deceptive ad experiences arising from third-party technical support sources and have settled on to start restricting advertisements in this category worldwide.”
Google, in the forthcoming months, will launch a verification program to make sure that only genuine contributors to third-party technical support can make use of its platform to get to customers. Google said, “One of our prime preferences is to uphold a healthy advertising network, and that implies guarding people against deceptive, harmful, and inappropriate advertisements.”
The action came after scammers were discovered utilizing advertising system of Google to generate disingenuous advertisements. “The advertisements would exhibit a link to the website of Apple, but the figure in the advertisement would lead to a call center that employs in tech-support cons.”
On the other hand, Google has also declared that it is using a new AI technology to battle online distribution of material entailing child sexual abuse. The company stated its pioneering AI technology utilizes deep neural networks for picture processing to assist in finding and recognizing child sexual abuse material online.
The new tool rooted in the deep neural networks will be made freely accessible to NGOs (non-governmental organizations) and other industry partners.